Red Cross fires a tragic bullet

The charity’s harrowing new film Trajectory, directed by Martin Jalfen and Mike Usandivaras, tackles the true impact of gun violence by following the imaginary consequences of a single gun shot.

This powerful anti-gun PSA for the International Committee of the Red Cross (ICRC) brilliantly conveys how a misfiring impacts not only the victim but the family and community around him.

Gold Winner in multiple categories at El Ojo de Iberoamérica.

Read more about it on Shots, LBB, Ads of Brands.