You don’t get something for nothing in this life...except sometimes you do... New campaign by Martin Jalfen for mobile operator FREE. Beginning in the Stone Age, the film claims consumers have been hardwired to pay over the odds for centuries. Short of offering their services for, erm, free, the brand reckon they have a better deal in store...

Romain Quirot takes us on a musical stroll through France in his latest project for Air France

Thibaut Estellon, Founder/EP of REVERSE, had the opportunity to chat with AdForum about the future of our industry.