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Citroen Back in the Race

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Citroen
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Back in the Race

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Julien Rocher

Citroen

Continental

2017

Journey, wonder, and determination.

Julien showcases the human spirit behind Citroen through poignant vignettes of a man’s life journey, shifting seamlessly between past and present. In one moment, we see the hope filled eyes of a young boy watching his father fix a car, and in the next, we see those same eyes filled with confidence as he races down the road. Neon lighting coupled with aerial wide shots are used in the present, offering the feeling that only the man and his car exist. Flashbacks, on the other hand, embrace a more nostalgic tone to complement the boy’s budding aspirations.

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