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Royal Bank of Canada Never Downsize

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Royal Bank of Canada
n
Never Downsize

play

Johan Stahl

Royal Bank of Canada

McCann

2016

A gentle landing into retirement.

Smooth jazz accompanies the voice of a woman who carries us through the most memorable moments in her life.  Using quick cuts, grounded handheld camera and a powerful use of sound that emulates her emotions, we are transported back through these key scenes in her younger years. Johan lets us into the grainy video of her marriage, and the birth of her son, which are comically juxtaposed with the death of their pet, and her son creeping up the stairs after a night of partying. The woman confronts us with confidence, evoking the feeling that with RBC, she knows no moment will be regretted and retirement will be a breeze.

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