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Infiniti Eau Rouge

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Infiniti
e
Eau Rouge

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Julien Rocher

Infiniti

AKQA London

The roaring spirit of Infiniti Eau Rouge.

Delicate sound design captures our attention, abruptly cemented by a myriad of breathtaking macro shots. The end result is an intercutting of bodies, either human or metallic in nature, where driver and vehicle become one. Rather than simply explain, Julien allows us to experience the essence of this mechanical beast with progressively quicker cuts, simulating acceleration. We are left with a seamless assault of contrasting shots, leading up to the singular journey between man and machine.

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