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IKEA Like a Baby

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IKEA
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Like a Baby

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Johan Stahl

IKEA

McCann

2017

A fresh start everyday.

Johan cleverly portrays IKEA’s mattress being so comfortable that it makes us feel younger every morning- much younger. We open on two babies at sunrise, who go about their morning routine as toddlers, and by sunset, the same couple is going to sleep as adults. This spot is filled with humorous visuals such as the toddlers dressing in designer clothing, applying perfume and kissing one another goodbye.

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