Production Outlook 2023

Rising costs, new technology, a more informed audience, DE&I issues and a new generation of talent.

These are all the curveballs that the past couple of years have thrown at production companies, and it seems that each of them has taken a slightly different approach to the challenges. Furthermore, some are already successfully unlocking the opportunities within these challenges. 

Will these opportunities grow and spread in the coming year, or do we expect to see more hurdles on the path of production? Is AI friend or foe? Is the priority still to adapt to new technologies, such as virtual production, or is that conversation going to evolve into an entirely different one this year? How will each of these companies navigate the downturned world economy? Is the most important move to embrace this new coming generation of talent with its way of turning the business side of production on its head?

All these questions and more, answered below by experts from Jelly, Dentsu Creative, Makers, Stink Films and REVERSE.

Read the full article on LBB here.