Agos Bruera on Automotive, Instinct, and Shifting the Dynamic From Within
There’s a particular kind of authority that builds quietly, project by project, without ever announcing itself. That’s the throughline in a new LBB Online feature on REVERSE director Agos Bruera, whose reputation in the automotive space has grown precisely because she never set out to claim it.
Bruera came to the sector sideways, through a first collaboration with F1 driver Sergio “Checo” Pérez that felt, in her words, less like a career move and more like stepping into something already familiar. What followed was a body of work spanning GM OnStar, Toyota, Cabify, and Renault, built on a consistent point of view: the car as presence rather than object, and the human experience around it as the real subject.
That perspective extends to how she navigates automotive’s gender dynamics. She doesn’t push against the bias head-on. She shifts it from within, through the way she listens and the way she makes decisions, letting the work dissolve assumptions rather than confronting them directly.
Her directorial instincts run close to the ground: a camera that rarely stays still, references pulled from fashion and visual art, and a nerdy comfort with the technical side that coexists with a genuine love of collaboration. Movement, she says, is at the center of everything.
Read the full interview here.
